How to understand the podcast hosting platforms

Congratulations! You've created a polished podcast that's ready to reach your audience. But how do you get it out there?

This guide will help you understand the role of a hosting platform in delivering your podcast to listeners through popular directories like Apple Podcasts, Spotify, and Google Podcasts. Let's break it down into three simple steps.

Choosing a Hosting Platform

Hosting platforms can be either free or subscription-based. Regardless of the payment structure, their purpose remains the same: to host your podcast on the internet.

Think of them as a delivery service, packaging your podcast and sending it off to the directories. You have the flexibility to choose between different platforms based on your needs and budget.

The Role of an RSS Feed

Hosting platforms generate an RSS feed, which is a small piece of code containing all the necessary information about your podcast. This feed is sent to the podcast directories, allowing your audience to find and access your episodes. Keep in mind that updates to your show may not immediately reflect in the directories.

It can take some time, often resulting in a delay of up to 30 minutes before changes appear.

Additional Benefits of Paid Hosting Platforms

If you opt for a paid hosting platform like AudioBoom or Acast, you gain access to additional features and benefits. These may include enhanced analytics and audience data, facilitating sponsorship opportunities and targeted advertising.

Furthermore, some platforms offer tools like audiogram creation and direct podcast editing, making the process more streamlined. Paid services can also automate the submission of your podcast to directories like Stitcher and Amazon, saving you time and effort.

In summary, hosting platforms play a crucial role in hosting and distributing your podcast through RSS feeds. Whether you choose a free or paid platform depends on your preferences and requirements. Remember, you can always switch and move your podcast from one hosting platform to another in the future, as the process is generally straightforward and doesn't require a lifelong commitment. So explore different options, find one that suits you best, and enjoy sharing your podcast with the world.