How often should you release your podcast?

In this episode, I'll be looking at how often you should release your podcast.

Now, the more frequently you release it, the easier it will be to build an audience. But if you aim to release an episode every single week, it will quickly feel relentless.

Although a podcast that's only released every other month, for example, will probably struggle to grow an audience. So here are three steps to help you decide how often to release your show.

Determine Manageability

Work out what's manageable for you. Decide how long your show will be. The shorter it is, the easier it is to release and manage. Then, work out how much time each week or month you're able to dedicate to it. Whatever you do, make sure it's sustainable. When you're starting a podcast, it feels like there's a lot to learn, so aim for something that's going to be manageable for you.

Maintain Consistency

Be consistent. Work out how often you're able to release a podcast and then stick to that. Having a consistent release schedule or timetable is much more important than releasing episodes in quick succession.

Also, manage your audience's expectations with this. If you're taking a break, let them know. Consistency is probably the most important factor when releasing your podcast.

Consistency is key, as highlighted in this research carried out by Pacific Content. 

Record in Series and Take Breaks

Record in series and then take a break in between. You can start off small with six or eight episodes per series that you can release weekly, and you can look at recording these in advance if that's possible. Then, you can focus your energy on promoting the series. Once you've released one series, you can then review it before planning and recording the next series. This also means you can plan it around holidays or other things that you have coming up.

Finding the right frequency for releasing your podcast is crucial for building and retaining an audience. Consider what's manageable for you, prioritise consistency, and structure your podcast into series to allow for breaks and planning.

By following these steps, you'll be able to determine a release schedule that works for you and helps your podcast thrive.